PHYSICAL EXERCISE AND FITNESS : SPORTS MEDICINE : WORKPLACE : JOURNAL ARTICLES: Bright Spots, Physical Activity Investments That Work: Workplace Challenge

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PHYSICAL EXERCISE AND FITNESS : SPORTS MEDICINE : WORKPLACE : JOURNAL ARTICLES: Bright Spots, Physical Activity Investments That Work: Workplace Challenge

David P. Dillard
Administrator



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PHYSICAL EXERCISE AND FITNESS :

SPORTS MEDICINE :

WORKPLACE :

JOURNAL ARTICLES:

Bright Spots, Physical Activity Investments That Work: Workplace Challenge

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Bright Spots, Physical Activity Investments That Work: Workplace Challenge

PDF
Education
Bright spots, physical activity investments that work: Workplace Challenge


Emma J Adams1, Hayley Musson1, Andrew Watson2, Lee Mason2

Author affiliations

     National Centre for Sport and Exercise Medicine, School of Sport,
Exercise and Health Sciences, Loughborough University, Loughborough, UK
     County Sports Partnership Network, Loughborough, Leicestershire, UK

     Correspondence to Miss Emma J Adams, National Centre for Sport and
Exercise Medicine, School of Sport, Exercise and Health Sciences,
Loughborough University, Loughborough, Leicestershire, LE11 3TU, UK;
[hidden email]

British Journal of Sports Medicine

http://dx.doi.org/10.1136/bjsports-2017-097716


Background

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A high proportion of adults in England are insufficiently active.1 The
workplace is an important setting for promoting physical activity with
potential to reach a high proportion of adults in employment (74.8%).2 3
The Workplace Challenge aims to increase sport and physical activity
participation in inactive employees. It is a multi-component programme
based around a website/app where employees can track their activity levels
and take part in online activity challenges, along with locally organised
sports events and competitions, signposting to other local activities and
workplace champion training.

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Key programme features

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Implementation

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The programme is led and managed nationally by the County Sports
Partnership Network (CSP Network); and delivered locally by County Sports
Partnerships (CSPs), National Governing Bodies for Sport (NGBs) and other
local and national partners.

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Workplace and employee recruitment

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A variety of strategies are used to market the programme to workplaces and
employees. CSPs telephone, email and visit workplaces, attend local
business network events, publish in business news journals, use social
media, publish press releases, and distribute materials and newsletters
using local networks and the local CSP website. Many participants are
recruited through word of mouth or workplace promotional activities.

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Programme components

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The programme includes four key components underpinned by selected
behaviour change techniques4 (table 1). Participants can log their
activities on the website/app (activity type, duration and intensity), set
personal goals and track their progress towards achieving 150?min of
moderate-vigorous physical activity (MVPA) each week. Regular national
online activity logging challenges are implemented. For example, the
8-week active lunch challenge (January/February 2017) encouraged employees
to do an activity during their lunch break. Points were awarded for each
activity recorded, and leader boards enabled participants to assess their
progress against others, either as individuals or as part of a team. Other
shorter challenges are offered locally, for example, a 4-week active
travel challenge. CSPs and NGBs organise local events and competitions,
for example, table tennis competition, social summer cricket, rowing
taster session, learn to ski session, corporate football tournament.
Finally, workplace champions are recruited and trained to enable them to
organise activities within their own workplaces, for example, taster
sessions, internal walking challenges or interdepartmental sports
competitions.

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This fee based article can be found at this web address

http://bjsm.bmj.com/content/early/2017/10/27/bjsports-2017-097716




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