COMPUTER: OPERATING SYSTEMS: MICROSOFT: WINDOWS: Microsoft Windows 7: Getting More Bullish

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COMPUTER: OPERATING SYSTEMS: MICROSOFT: WINDOWS: Microsoft Windows 7: Getting More Bullish

David P. Dillard
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COMPUTER: OPERATING SYSTEMS: MICROSOFT: WINDOWS:
Microsoft Windows 7: Getting More Bullish



Microsoft Windows 7: Getting More Bullish
While a survey indicated a majority of companies have "no current plans"
to install the new OS, a closer look makes analysts upbeat about its
prospects
By Peter Burrows and Aaron Ricadela
Software July 13, 2009, 10:25PM EST
Business Week
<http://www.businessweek.com/technology/ 
content/jul2009/tc20090713_452960.htm>


A shorter URL for the above link:


<http://tinyurl.com/n3w6hw>



On the day Microsoft (MSFT) unveiled the next version of its Office suite
of productivity programs, company executives were hoping they could also
generate buzz for the next version of the Windows operating system.

During a July 13 keynote, Windows marketing chief Bill Veghte noted that
companies running Windows 7 include BMW (BMWG.DE), T-Mobile (DT), and Del
Monte Foods (DLM) and that Microsoft has had to turn away others that
wanted to become early testers. He also outlined discounts for corporate
customers and marketing programs for the thousands of IT companies that
resell and install Windows on its behalf.

Yet the news that diverted some of the attention that might otherwise have
been focused on Microsoft came from a company called ScriptLogic. The
small software vendor released results of a June survey that showed that
59.3% of companies have "no current plans" to use Windows 7 in their
computers. At first glance, the findings might appear to undermine a
widespread assumption among investors that Windows 7 would spark a much
needed round of corporate buying.

But the results may be less indicative of companies' eventual buying plans
than the headline numbers show. The Web-based survey was carried out four
months before the planned release date of Oct. 22. So companies haven't
yet heard the marketing pitches Microsoft has planned for the launch.
Chief among these are big price promotions.



<snip>



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The complete article may be read at the URL above.




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