As Trump Unravels, So Do Fox News Ratings
05/22/2017 01:56 pm ET
A shorter URL for the above link:
In a development that has sparked murmurs throughout the cable news
business, Fox News in recent weeks has regularly finished in last place
among advertising-friendly viewers between the ages of 25 and 54, or demo
viewers, as theyre known in the industry. (In terms of total viewers, Fox
News does better, thanks to its large stable of viewers over the age of
For first time this century, they arent in first place, noted MSNBCs Joe
Scarborough last week. In fact, for the first time this century, they are
in third place. Added CNNs Brian Stelter, This is an extraordinary moment
in the cable news race.
And yes, a lot of this is President Donald Trumps fault.
Ever since Trump fired FBI Director James Comey on May 9, which seemed to
then unleash an unending stream of breaking-news bombshells that rattled
White House windows day after day, Fox News has seen its mighty ratings
prowess threatened by MSNBC and CNN.
Basically, the ongoing and ever-expanding list of scandals involving the
Trump administration many revolving around Russia has depressed Fox News
viewers while simultaneously spiking interest at CNN and MSNBC, driving
Fox into the ratings basement.
Are we witnessing a sea change in cable news? Or is this simply an
extended blip thats drawing back the curtain and revealing Fox News
programming flaws flaws that could be, at least in part, the result of
endless personnel turmoil at the network for the last year.
Whether its permanent or temporary, the current ratings malaise certainly
raises larger questions for Fox News as it confronts a key transition
period and figures out how to cover the Trump administration. So far, its
defend everything Trump does while complaining about liberal media bias
strategy doesnt seem to be paying off.
Keep in mind, last year Bill OReilly and Megyn Kelly were posting
blockbuster numbers at 8 p.m. and 9 p.m. for Fox News. Today, theyre both
gone and their replacement shows are struggling. Tucker Carlson Tonight is
having trouble at 8 p.m., and The Fives move to 9 p.m. has been, by Fox
News standards, a ratings disappointment.
Carlsons decline at 8 p.m. must be especially troubling for Fox News
executives since its a valuable time slot the network absolutely dominated
for more than a decade with OReilly at the helm.
The complete article may be read at the URL above.
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